A membership community for Muslim builders
Weekly skill sessions, weekly reflection, and people walking the same path, so you're never building alone.
Why This Exists
You don't need another tool that finds your niche for you.
The internet's already given you that. AI can spit out a positioning statement, a content calendar, a niche breakdown in thirty seconds. That's not the hard part anymore, and pretending it is would be dishonest.
The hard part, the part that actually decides whether your business lasts, is who you become while you're building it.
I got married early. Right after, I went through major hearing loss in one ear. Then COVID. I migrated to Dubai. We had two kids. Six years, back to back, with barely room to breathe between them. What got me through wasn't a better funnel. It was character, discipline, and staying rooted in something bigger than the business. None of it happened alone. That's what this community is for.
How to Build a Business the Right Way
The judgment and character that decide whether what you build is actually good.
These four areas shape every session, every conversation, every pod.
Mindset & Character
- Founder mentality: operating with clarity instead of panic when things go wrong
- Discipline: the daily standards that hold up under real pressure
- Decision-making under uncertainty: acting without needing perfect information first
People & Relationships
- Protecting your marriage, family, and friendships from becoming collateral damage to the business
- Being a good employer and leader: how you treat the people who work for and with you
Wealth & Purpose
- Building for a reason that outlasts the money, so the money doesn't become the reason
- Wealth, rightly held: growing it without letting it reshape who you are
- Rizq and provision: understanding what's in your control and what isn't
Ethics & Integrity
- Building profitably without cutting corners on people or honesty
- Halal boundaries in how you build, sell, and operate
- Staying accountable when no one's watching
This is the part that doesn't show up in a prompt. It's also the part most builders never get taught at all.
The Practical Toolkit
The mechanics, taught alongside the character work.
Five skill tracks, rotating every week.
Offer & Niche
Personal Brand & Positioning
AI Systems & Workflows
Content & Distribution
Sales That Feels Human
These matter. You do need them working. But they're the easy part now. Any of them alone, without the character to carry them, just gets you a business that looks good and falls apart under pressure.
The Support System
Built to last, not just to launch.
Most programs stop at the tactics. This one adds what most builders skip entirely, the support system that makes building sustainable, not just possible.
Community
The heart of the Club. Small pods for real accountability, a private member space to ask, share progress and lean on, and monthly virtual meetups that bring the whole room together.
Member Q&A / Office Hours
Regular live Q&A and office hours with Umar. Bring questions on your specific business and your specific situation, answered by someone who's actually built through hardship.
Resource Vault
Hundreds of tools, frameworks, prompts, and templates from every session, continuously updated as AI evolves, so you're never left working off what's already outdated.
Who This Is For
You already know AI can help you build faster. What you don't have is clarity on who you need to become to build something that lasts
You're tired of content that teaches tactics as if character doesn't matter
You want to build wealth without wealth quietly becoming the point
You want real accountability on discipline and character, not just deliverables
You want to build in a way that protects your family and your deen, not just your revenue
Who This Isn't For
You're looking for a niche-finding or positioning course. You can get that from a prompt
You want a generic AI tools tutorial
You want motivational hype with no substance underneath it
You want to consume content, not contribute to a room
The Host
Taught live by someone who builds this way himself.
I'm Umar Yoosuf, a Muslim entrepreneur, thinker, and builder based in Dubai. Over the last four years I've worked closely with around 26 startups, founders and businesses across the UAE and internationally, across growth, positioning, media, content and AI.
North House Club is that same work, kept live every week: the exact support I'd give any founder, with the grounding to make it last.
51,000
Followers
1.5M+
Views
Working With Umar
What people who've worked with Umar say
Before the Club existed, this was the work: one-on-one. Founders, creators and builders on what it was like from the other side.
"Happy Families used to be a personal practice tied entirely to my time. Umar and his team rebuilt it as a real digital business, now clients purchase my course even while I'm sleeping. It's given me my time back and let the business grow in a way that wasn't possible before."
Lisa Sherrington Boyd
Founder, Happy Families
"Umar and his team built Startup Navigator which is a startup law course with me. So grateful for the team behind it."
Suraya Turk
Managing Partner, Legal Circle
"We started with the podcast. Today we've launched Start With You, our coaching program, and we're already seeing real traction."
Dalia Kersha
Host, What She Never Said
"Three years without real momentum. With Umar's help, we've reworked our strategy, and we're finally headed in the right direction. The AI usage in our work has been mind boggling."
Shafaq Hameed
Founder, Smart Sprout
"We've worked with Umar for the last two years, growing our personal brands and our digital eco system significantly. We've also built a podcast with Umar and his team, and we're now in a great position with both our brand and our overall digital operation."
Elrona DSouza
Founder, S&K HR Consult
"Umar and his team took my personal brand to a completely different level. I'm putting out so much more value now, and proud to be seen as a real expert in what I do; a big part of that comes from working with him."
Serge Dfouni
Finance & Money Expert
Video testimonial 03 · coming soon
Free · One-Day Live Masterclass
Not sure yet? Start with the free Builder Masterclass.
How to build a business with AI, without losing yourself in the process. In one live session, I'll show you both sides: how to use AI to move faster, and what it takes to become the founder who can carry what you build. Free to attend.
Reserve My Seat
How It Works
The door's open. Come in and start building.
01
Join
Sign up in two minutes and get instant access to the community, the vault and every recording.
02
Get oriented
Tell us what you're building in a short intro form, then watch the welcome video so you know exactly where to start.
03
Find your pod
We'll place you with a small group of builders at a similar stage, so you have people to share progress with and stay accountable to.
04
Show up
Skill sessions and reflection every week, and a room that keeps you moving long after the motivation wears off.
Pricing
Two Ways to Work With Us.
Choose how much support you want while you build.
Membership
The Club
For builders who want the room, the rhythm and the resources.
$29USD / per month
Founding rate · billed monthly
- Weekly live skill sessions across five rotating tracks
- Weekly reflection sessions on faith, character, relationships and wealth
- The Resource Vault: tools, prompts, frameworks and templates, updated regularly
- Recordings of every session
- The member community, plus monthly meetups
Monthly membership, cancel anytime
Membership + 1:1
The Club + Founder Success
For builders who want someone in their corner, keeping them moving.
$299USD / per month
Billed monthly
- Everything in The Club, plus:
- A 1:1 check-in call every week with a Founder Success Advisor
- A personal 90-day build plan, reviewed and updated on every call
- Accountability on what you said you'd ship, and help unblocking what's stuck
- Priority questions in live sessions
Limited places
Questions
Asked often
Yes. Membership is month to month, and you can cancel whenever you need to. No lock-in, no hard feelings.
Life happens. Sessions are recorded and your pod keeps you caught up, so missing a week never means falling out of the room.
A WhatsApp group is chat. The Club is structure: weekly live skill sessions, weekly reflection, pods with real accountability, and direct access to resources and Q&A. Conversation is one part of it, not the whole thing.
Yes. We keep a number of sponsored places for members who genuinely can't afford the rate. Reach out and we'll work it out; no one serious about building should be priced out.